The Conflict Outcomes Matrix

The four alternative results you can realize in any conflict There are four outcomes that can result from a conflict between the two main protagonists, depending who ‘wins’ and who ‘loses’. The Conflict Outcomes Matrix Win-Win: Both parties “Win.” You both know you have achieved what you needed, but not at the expense of the… Read More

Carry Out a Premortem

How to anticipate problems and failure before they occur We are all familiar with post-mortems and forensic examinations from all the TV crime series. Post-mortems are good for telling you what went wrong, why it went wrong, and the consequences of things going wrong (death in this instance) – but it doesn’t change the fact… Read More

Good Procrastination, Bad Procrastination

When procrastinating can be a good thing to do…..  What do you think of when I say the word “procrastination” to you?  Often we look at procrastination we see it as something that we do but should not – it is about creating delay, avoiding work, or putting off those things that we don’t want… Read More

Build Your Tribe

Do you want to get more clients? Are you finding it hard? Are you meeting lots of people and generating lots of leads through your online and offline networks? Are you meeting with people who are expressing an interest in what you do? And are you then finding that very few of them are converting,… Read More

Bring Your Customers on the Journey with You

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you… Read More

Network Effects & the Collaboration Curve

Building a stronger business through network effects & collaboration  Network effects are becoming increasingly important for businesses; especially those involved in technology, as by understanding them you can not only build better products but also a better business. A network effect occurs when a product or service becomes more valuable to its users as more… Read More

Land Mines vs. Gold Mines

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be… Read More