The Paradox of Choice

Giving greater choice does not mean more will be chosen!  Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more freedom, the better it is for our lives. But some research has found that this is not necessarily… Read More

Bring Your Customers on the Journey with You

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you… Read More

Deciding How to Decide

Deciding How to Decide What you need to do before you start the decision-making process by Andrew Cooke, Growth & Profit Solutions We make decisions every day; small ones, big ones, unusual ones, specific or general and those which have become a force of habit.  We get so involved in the decision itself that we… Read More

3 Elements to Negotiating Better Deals

3 Elements to Negotiating Better Deals by  Andrew Cooke, Growth & Profit Solutions How you can use scope, budget and timescales to get to the customer’s needs, and to create better deals more quickly. When negotiating with clients or prospects over potential work there are three aspects to consider which are common to any piece… Read More