Profit From Constraints

When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity.  Companies often look at the constraints on how they have to operate and how they can accommodate this situation.  This is a reactive approach, which limits… Read More

What Do You Think?

by Andrew Cooke, Blue Sky GPS In an interview with the New York Times, Bill Marriott, chairman of the Marriott Hotel Group, shared this useful piece of advice.  He explained that as a young officer in the US Navy he was responsible for the stewards who served in the officers’ wardroom.  New to his role, and being… Read More

Using the Value-Price Seesaw to Make More Money

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are… Read More

Why Reducing Customer Churn is Important

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the… Read More

Using the Value-Price Seesaw to Make More Money

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like… Read More

Land Mines vs. Gold Mines

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be… Read More

The 7 Ps – Seven Questions for Growing Your Business

How you can improve employee commitment and engagement demonstrate respect. When you are looking to grow your business there are three steps involved: firstly, determining what your business will look at a given point in the future; secondly, what the business currently looks like; and finally, how you are going to bridge the gap between… Read More

Leadership versus Management

Leadership and management may complement each other, but they are very different Most people use the words “management” and “leadership” interchangeably and usually only distinguish between the two by where the person is in the organizational hierarchy.  Here you have ‘leaders’ at the top, ‘managers’ in the middle, and ‘labor’ at the bottom. Simple, but… Read More

Creating Peer Pressure

Creating Peer Pressure How to design and create peer pressure to align people and efforts. by  Andrew Cooke, Growth & Profit Solutions Peer pressure is a useful way to get people to work together.  A working definition of peer pressure for the purpose of this is: “Peer pressure is the influence exerted by a peer… Read More

Attitude vs. Aptitude

Attitude vs. Aptitude How attitude is the driver of success and how to help people succeed. by  Andrew Cooke, Growth & Profit Solutions In a previous article, “The Exactitude of Attitude”, we examined the importance of having people not only with the right skills, but the right attitude – and that 46% of new hires… Read More