Using the Value-Price Seesaw to Make More Money

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are… Read More

Why Reducing Customer Churn is Important

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the… Read More

Using the Value-Price Seesaw to Make More Money

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like… Read More

5 Keys for Recovering from a Technology Failure

…how to accelerate your recovery and get results faster! Businesses are increasingly reliant on technology to do large amounts of business-critical work; and when it goes wrong it can have a disastrous impact in terms of cost, time, people and effort. Not only have you ‘sunk’ considerable investments into something that has not delivered, but… Read More

7 Secrets for Successful Business Growth

  If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful secret to share! 7 Secrets + 1 Know what you do and what you… Read More

Build Your Tribe

Do you want to get more clients? Are you finding it hard? Are you meeting lots of people and generating lots of leads through your online and offline networks? Are you meeting with people who are expressing an interest in what you do? And are you then finding that very few of them are converting,… Read More

Bring Your Customers on the Journey with You

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you… Read More

How to Find Your Best Clients

And it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But when we do so we often forget to pay sufficient attention to our other customers. Because… Read More

Network Effects & the Collaboration Curve

Building a stronger business through network effects & collaboration  Network effects are becoming increasingly important for businesses; especially those involved in technology, as by understanding them you can not only build better products but also a better business. A network effect occurs when a product or service becomes more valuable to its users as more… Read More