How to Cut Costs Without Drawing Blood

Six ways to use money and assets effectively When times are hard, and business is slower, harder to get, and less certain, many companies engage in slashing costs.  And they go for that which is most visible and easiest to slash first – the payroll.  However, reducing staff numbers incurs considerable expenses – you have… Read More

Profit From Constraints

When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity.  Companies often look at the constraints on how they have to operate and how they can accommodate this situation.  This is a reactive approach, which limits… Read More

Using the Value-Price Seesaw to Make More Money

“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a suggestion to make – and you probably won’t like it. If your prices are… Read More

6 Reasons Why to Emotionally Connect with Your Customers

Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which are essential for good, lasting business. Reasons Which Means…. 1.    They buy more You make more money 2.    They visit you more often… Read More

Why Reducing Customer Churn is Important

How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your total customers who have left you. So, reducing your customer churn can help your improve your profit by addressing two elements: Costs – the… Read More

Using the Value-Price Seesaw to Make More Money

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like… Read More

7 Secrets for Successful Business Growth

  If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful secret to share! 7 Secrets + 1 Know what you do and what you… Read More

Bring Your Customers on the Journey with You

How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. The more touch-points you… Read More

How to Find Your Best Clients

And it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But when we do so we often forget to pay sufficient attention to our other customers. Because… Read More