Using the Value-Price Seesaw to Make More Money

Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose fault is it? I can tell you the answer – and you probably won’t like… Read More

Land Mines vs. Gold Mines

How to ask customers for feedback to build better relationships and drive sales Too often businesses adopt pessimistic mindsets when using customer surveys, with the surveys being focused on problems and what has gone wrong – your “land mines”. This is so the business can identify what has gone wrong, focus on what can be… Read More

The 7 Ps – Seven Questions for Growing Your Business

How you can improve employee commitment and engagement demonstrate respect. When you are looking to grow your business there are three steps involved: firstly, determining what your business will look at a given point in the future; secondly, what the business currently looks like; and finally, how you are going to bridge the gap between… Read More

The Leadership/Management Matrix Tool

Leadership and management may complement each other, but they are very different So which is more important, management or leadership? This is not the right question to ask, rather the question to ask what is the balance between management and leadership that you need to have? To answer this, you need to at what role… Read More

Five Strategic Tips for a Profitable Future

Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy (Magretta, 2012), compiles and applies the work of management guru, Michael Porter.   Full of useful insights, here are five pearls of wisdom that can, if applied, create… Read More

3 Key Ideas to Help Business Leaders Succeed

3 Key Ideas to Help Business Leaders Succeed by Andrew Cooke, Growth & Profit Solutions Here are three tips to help you succeed. Understand what your customers REALLY want going ahead When planning for how you will evolve your products and services start by sitting down with your best customers and asking them these two… Read More

5 Ways to Build Your Leadership Brand

5 Ways to Build Your Leadership Brand by Andrew Cooke, Growth & Profit Solutions Many companies have an ad hoc approach to developing their leaders, developing them as and when necessary to help them fulfill their roles.  The weakness here is that it is just about the company. Take a step back, and let’s review… Read More

The Only 2 Ways to Reach Your Customers

The Only 2 Ways to Reach Your Customers by Andrew Cooke, Growth & Profit Solutions There are two ways to market to and gain customers, and two ways only. Either you reach out to them, or they are attracted to you. One way you try to “push” them to come to you, the other way… Read More

Raise Productivity – Build on Your Strengths, Not Your Weaknesses

Raise Productivity – Build on Your Strengths, Not Your Weaknesses by  Andrew Cooke, Growth & Profit Solutions Too often in business we focus on our business’ and staff’s weaknesses.  The reasoning is that by addressing our weaknesses we can improve.  This is a fallacy.  The only way that you can improve and raise performance on… Read More