Developing a Personal Strategic SWOT Analysis

How to create strategies to build the You of the future.

We are all familiar with a SWOT Analysis being used on our business. SWOT  is an acronym for identifying your company’s Strengths, Weaknesses, Opportunities, and Threats.  But did you know you can use it on yourself? And that you can use it to generate strategies to help you develop yourself?
There are several steps involved:

1. Identify your Key Strengths, Weaknesses, Opportunities, and Threats – have no more than 5 bullet points for each.

2. For each of the intersections ask the following questions:

3. For each intersection develop two or three strategies and write them in the box.

4. From the eight to twelve strategies you have developed select the top three which will have the greatest impact for you and develop an action plan around them. You should produce something like the example in the picture below.

Example of a Personal Strategic SWOT


Top 3 Strategies:

  1. Work with new boss to help him succeed/look good
  2. Learn to be a strong negotiator
  3. Create reciprocity with other areas

Develop your own Personal Strategic SWOT and take action of what you develop for it. Share this with your team and get them to individually develop their own Personal Strategic SWOT.  This will open up the discussion, give you insight to what they are thinking and why, and help to align people, expectations, and performance.

A further freebie: Use this tool for your team – as a group goes through the exercise asking “As a team what do we need to do to be high-performing?”

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Share your thoughts and ideas here, or email me at andrew.cooke@business-gps.com.au

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Click here to find out more about Andrew Cooke and Growth & Profit Solutions.

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