The Fallacy of Work-Life Balance

The Fallacy of Work-Life Balance by Andrew Cooke, Growth & Profit Solutions Considerable effort has been devoted to discussing and developing “work-life balance” – the ability to achieve all that you want in both your personal and professional lives. The problem with this is that “work-life balance” doesn’t exist! Let me explain. Work-life balance is… Read More

The Motivation Trap

The Motivation Trap by Andrew Cooke, Growth & Profit Solutions Why motivation alone is not enough, you need more… Imagine what would happen if your favorite football team took the field and the ONLY training they received in the last 8 months had been sitting in a room. Within the room, they’d be listening to legends… Read More

Three Ways to Improve How You Work

3 Ways to Improve How You Work by Andrew Cooke, Growth & Profit Solutions We are often so busy doing the work that we forget to take a step back and give ourselves the time to focus and re-energize ourselves.  Here are 3 tips for improving your personal effectiveness, no matter what you do. 1.… Read More

Five Strategic Tips for a Profitable Future

Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy (Magretta, 2012), compiles and applies the work of management guru, Michael Porter.   Full of useful insights, here are five pearls of wisdom that can, if applied, create… Read More

3 Key Ideas to Help Business Leaders Succeed

3 Key Ideas to Help Business Leaders Succeed by Andrew Cooke, Growth & Profit Solutions Here are three tips to help you succeed. Understand what your customers REALLY want going ahead When planning for how you will evolve your products and services start by sitting down with your best customers and asking them these two… Read More