5 Ways to Build Your Leadership Brand

5 Ways to Build Your Leadership Brand by Andrew Cooke, Growth & Profit Solutions Many companies have an ad hoc approach to developing their leaders, developing them as and when necessary to help them fulfill their roles.  The weakness here is that it is just about the company. Take a step back, and let’s review… Read More

The Only 2 Ways to Reach Your Customers

The Only 2 Ways to Reach Your Customers by Andrew Cooke, Growth & Profit Solutions There are two ways to market to and gain customers, and two ways only. Either you reach out to them, or they are attracted to you. One way you try to “push” them to come to you, the other way… Read More

Holding People Accountable

Holding People Accountable By  Andrew Cooke, Growth & Profit Solutions A recent survey quoted in an article in the Harvard Business Review Blog highlighted that the single, most avoided responsibility was holding people accountable.  In the survey of more than 5,400 upper-level managers from the US, Europe, Latin America, and Asia-Pacific gathered since 2010, 46%… Read More